by Jessica Ruane As a child, I thought I would be the next great American author. I dreamed of sitting on the balcony of the beach house and writing the next bestseller. I would take occasional breaks...
It may seem strange to start a blog guide with this, but I’m trying to save you a lot of time, heartache, and trouble. Blogs are not very beneficial to the average author. However, blogging is s...
Zen is an ancient Japanese philosophy that emphasises mindfulness, simplicity and acceptance of imperfection. The key is to be fully engaged and present in whatever task you are doing, whether itR...
Ever imagine that George Costanza from Seinfeld could have some golden email marketing tips up his sleeves? After all, what could a fictional character known as a shady character with outlandish plans...
Attention is the currency of the digital age. Unfortunately, it’s like trying to find a needle in a haystack when you want to capture and maintain your audience’s attention. In a world f...
Standing out in the complex tapestry that is copywriting is more than a skill. It’s a necessity. Please take a minute and let’s use our imagination… Imagine you are in a busy confere...
Banana Republic’s empire was built by telling stories It was 1986. Growing up in the north of Mexico, weekend shopping trips to Texas were a kind of family ritual. We would pile in the car wit...
Writing clear, professional and effective written communication is one way to distinguish the best from the rest. This is also important for gaining the support of your business and communicating you...
Ebooks can be a great tool for businesses to build an email list and generate leads. The Content Marketing Institute states that these lead magnets will be more effective in getting your visitors to ...
Case studies are a powerful tool for content marketing, particularly when businesses sell to other companies. These success stories from customers provide evidence that different people have bought a...