Writing clear, professional and effective written communication is one way to distinguish the best from the rest. This is also important for gaining the support of your business and communicating you...
Ebooks can be a great tool for businesses to build an email list and generate leads. The Content Marketing Institute states that these lead magnets will be more effective in getting your visitors to ...
Case studies are a powerful tool for content marketing, particularly when businesses sell to other companies. These success stories from customers provide evidence that different people have bought a...
Over the years, I have written many success stories for customers. The stories vary in style and length, but all include the classic triad: challenge, solution, and results. It’s impossible to...
You don’t want to keep all the good ideas to yourself, do you? You don’t want all your good ideas to remain within yourself, do you? As a content writer, I see an increasing number of B2B...
Why the misuse and overuse of white papers is causing companies to rename their popular content marketing tool, and why this may not be a bad idea. You’ll find white papers on the Resources page...
Manufacturers of B2B products can struggle to demonstrate the value of complex or new products. While Software-as-a-Service (SaaS) developers have mastered the art of illustrating practical applicati...
Business writing is an important part of written communication within organizations. While schools and colleges teach academic writing well, they do not provide business writing training. You write ...
You will need to know what business writing means and how to write it effectively to be successful in the world of business. Business writing is an exclusive writing style that’s used in profes...
Table of Contents 2. Know your message 3. Think like a journalist 4. Avoid buzzwords, cliches and other jargon 5. The jargon of junk the term 6. Keep it tight 7. It’s simple 8. Keep the s...