Writing for the web

One-day seminar

Writing for the web with Grant Doyle
One-day seminar: 9.30am - 4.00pm
Fee: $365 (includes GST)

Next available seminar:

Thursday 25 Mar 2010

What will you learn from this seminar?

When you write for the web, you have to be clear, concise and engaging. In today's fast-paced world, you need to get your message across immediately - especially online.

There's a big difference between the way you write for the web, compared to traditional print. You need to ensure you write content that is scannable and succinct. In this intensive one-day seminar, you’ll learn the golden rules for writing for the web and discover a framework for conveying information online.

This practical seminar covers:

the difference between print and online writing
good content versus poor content
how your readers engage with web content
golden rules of information design
writing for scannability
guidelines for concise writing
do you need contextual links?
using keywords for search engine optimisation
writing for accessibility and usability
why you need a style guide
and much more

This seminar is ideal for:

anyone who writes web copy
public relations or marketing professionals who write for online mediums
business owners who want to promote their message online
employees who contribute to company intranets
experienced print writers who want to hone their online writing skills
IT professionals/consultants who have been given the responsibility of writing web pages.

The aim of the seminar is to equip you with the skills to write effectively for the web. You may already be a confident writer, but this seminar will take the guesswork out of your online writing by giving you a clear framework to follow.

Click here for a seminar outline.

Who presents this seminar?

This seminar is presented by Grant Doyle, an experienced copywriter, content manager and web editor. After many years as a print journalist and author, Grant gravitated to web writing in 1999 and has been contracting or consulting to major corporations in various online content capacities since then. Grant continues to initiate and teach many in-house web writing programs in addition to developing corporate web writing style guides.

This seminar is held at the Sydney Writers' Centre in our professional harbourside training rooms.

YES! Please send me a seminar outline so I can discover what I will learn.

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Course dates and fees

Writing for the web with Grant Doyle
One-day seminar: 9.30am - 4.00pm
Fee: $365 (includes GST)

Next available seminar:

Thursday 25 Mar 2010

Rave reviews about Writing for the web: "I'm excited! I've got the inside scoop on the all the crazy stuff that makes writing for the web so different to the printed word. Work just got easier. And way more fun - in a word nerdy kind of way." - Meghan Thompson "The presenter was lovely, very friendly and helpful. I left the session feeling very inspired! My understanding of the topic has been improved and my horizons broadened." - Michelle Hooker "I have gained more confidence to go forward and write content for the web without the doubt as to whether I am writing correctly." - Debbie Ansell "Grant led a lively workshop in which participants became fully involved. He successfully integrated the excellent seminar materials with participants' individual work situations/experience, creating interesting models for discussion and analysis. It gave me a solid sense of what's needed to write effective websites and introduced me to the necessary parameters. The workshop also gave me confidence that I'm in fact not so far off the mark with some of the skills I already have." - Ruth Tofler-Riesel "The content was relevant to my current situation. I am able to take with me additional skills and a 'things to do list' that will enhance our web site. I now have a better understanding of how to present information for our current and future customers." - Karen Pritchard

Rave reviews about Writing for the web:

"I'm excited! I've got the inside scoop on the all the crazy stuff that makes writing for the web so different to the printed word. Work just got easier. And way more fun - in a word nerdy kind of way."
- Meghan Thompson

"The presenter was lovely, very friendly and helpful. I left the session feeling very inspired! My understanding of the topic has been improved and my horizons broadened."
- Michelle Hooker

"I have gained more confidence to go forward and write content for the web without the doubt as to whether I am writing correctly."
- Debbie Ansell

"Grant led a lively workshop in which participants became fully involved. He successfully integrated the excellent seminar materials with participants' individual work situations/experience, creating interesting models for discussion and analysis. It gave me a solid sense of what's needed to write effective websites and introduced me to the necessary parameters. The workshop also gave me confidence that I'm in fact not so far off the mark with some of the skills I already have."
- Ruth Tofler-Riesel

"The content was relevant to my current situation. I am able to take with me additional skills and a 'things to do list' that will enhance our web site. I now have a better understanding of how to present information for our current and future customers."
- Karen Pritchard