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How to Write a
Business Book

Half-day seminar

Business owners, coaches, consultants and experts: showcase your expertise

Do you want to position yourself as an expert?
When you've authored a best-selling book, this gives you instant credibility. It opens doors, gives you an excuse to get on morning talk shows and is a wonderful calling card for prospects and customers.

Maybe you want to share your knowledge or use your book is a powerful lead generation tool. Your business book can do just that. This seminar shows you how you can turn your expertise into a best-selling business book.

What will you learn in How to Write a Business Book?

This seminar will cover:

how to make your business book different from the rest of the market
the right way to structure your book
innovative ways to keep your reader interested and engaged
whether you should write it yourself – or outsource to a ghostwriter
your publishing options – mainstream publishers versus self-publishing
how to use your book as a lead generation tool
the basics of publicity and promotion
and MUCH more.

This seminar ideal if you want a clear, no-nonsense overview of the key steps you need to take to write a business book you can be proud of. You'll find out what you can do to make your business stand out, how you can use it as a promotional tool and what you need to do to transform your ideas into winning words.

After this half-day seminar, you'll have clarity on what you need to do next to turn the idea for your business book into reality. With practical advice and case studies, you'll also receive expert guidance on your specific book ideas.

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Learn from the best

VALERIE KHOO

Valerie is an award-winning writer and author of five books whose articles appear regularly in The Sydney Morning Herald. She has ghost-written two business books and edited many others. Valerie is also the journalist and small business commentator behind the popular Enterprise blog on smh.com.au and theage.com.au, brisbanetimes.com.au and watoday.com.au. Valerie is also editor of Latte magazine, Australia's leading magazine for businesswomen.

Before becoming a freelance writer 10 years ago, she was features director of CLEO. She has worked at the three publishing giants – ACP Magazine, Pacific Magazines and EMAP – and currently works as a freelance editor for several consumer and corporate publications. Her work has also appeared in publications such as Vogue, Australian Financial Review and The Age. ...more

Sydney Writers' Centre's founder Valerie Khoo on Sky Business
on why you should write your business book.

Next available SYDNEY seminar:

How to Write a Business Book with Valerie Khoo

Half-day seminar
TIME: 9.30pm – 1.00pm
FEE: $295 (includes GST)

Seminar date:

Friday 16 Nov 2012

Available

Next available MELBOURNE seminar:

How to Write a Business Book with Valerie Khoo

Half-day seminar
TIME: 9.30pm – 1.00pm
FEE: $295 (includes GST)

Seminar date:

2012 dates to be confirmed.

NEXT AVAILABLE
SYDNEY SEMINAR:

How to Write a Business Book
with Valerie Khoo
(half-day seminar)
TIME: 9.30am – 1.00pm
FEE: $295 (includes GST)

SEMINAR DATE:

Friday 16 Nov 2012

Available

LOCATION

55 Lavender Street
Milsons Point NSW

Directions to the
Sydney Writers' Centre

NEXT AVAILABLE
MELBOURNE SEMINAR:

How to Write a Business Book
with Valerie Khoo
(half-day seminar)
TIME: 9.30am – 1.00pm
FEE: $295 (includes GST)

SEMINAR DATE:

2012 dates to be confirmed.

LOCATION:

Multicultural Hub
506 Elizabeth Street
(opp Queen
Victoria Market)
Melbourne VIC 3000

VIDEO: Valerie Khoo interviews best-selling author Tim Ferriss on his phenomenon
The Four-Hour Work Week.

VIDEO: Valerie Khoo interviews best-selling "Rich Dad, Poor Dad" author Robert
Kiyosaki on his latest book "Midas Touch: Why Some Entrepreneurs Get Rich - and Why Most Don't".

VIDEO: Louise Woodbury and
William de Ora talk about their new book
"The Invisible Branson".

VIDEO: Karen Adamedes talks about her book "Hot Tips For Career Chicks".

RAVE REVIEWS ABOUT
VALERIE KHOO:

"The content was great. The course was practical and relevant. Inspiring and energetic. I really liked Valerie's down to earth approach."
- Maureen Murphy

“Thank you to Valerie for her ongoing support and straight to the point honesty. Having competed school and university, and had numerous teachers, Valerie has been one of the very best."
- Tatyana Leonov

"I found Valerie Khoo's writing course to be, in a word, inspiring. Valerie's warmly communicative style of teaching engaged and challenged all of us to be fearless in facing and filling that intimidating beast called the blank page."
- David White

"Valerie is a great teacher, extremely knowledgeable and has lots of great examples to illustrate her points. She is very direct and to the point which I found great for a course that is limited in its time. Overall I found the course very practical and informative."

- Eva Tanner

"Valerie was a fascinating presenter. I enjoyed the fast pace. Valerie's insights into the industry were invaluable. This was one of the best courses I've ever done."
- Anna Babatzanis

"I found Valerie's style and enthusiasm fantastic - she was direct, to the point and was very realistic about the expectations we should have."
- Alison Parr

"Valerie's knowledge of the industry and formulaic approach will help me pursue a career in writing. Valerie's personality and great presentation style. It was simple to follow and she was full of information."
- Marie Chemney

"Valerie Khoo is just mesmerising to listen to. She is very inspiring and has an uncanny talent of making you believe you can be a writer."
- Linda Habak