Perfecting your pitch


2 evening classes (two hours each class)

Evening classes (once a week) for 2 weeks
Time: 6.30 - 8.30pm
Fee: $175 (includes GST)

Next available course:
Thursday 04 Nov 2010


What will you learn from this course?

  • Do you want to ensure that the story pitch you send to to a magazine/newspaper editor is accepted?
  • Does the thought of pitching your article idea to an editor make you shudder?
  • Have you ever received a rejection from an editor (or no response at all) and wondered “What went wrong?”
  • Would you like to refine your pitching technique to get your story ideas across the line with greater frequency?
This course is for people who are serious about getting published in magazines and newspapers. It's ideal  if you want to improve your technique at selling your articles to editors.

After all, if you can’t sell the pitch, your work won’t get published! It doesn’t matter how skilled you are as a writer - or how great your story idea is - because if you can’t write a good story pitch to an editor, it will never see the light of day.

This practical course will enhance your ability to sell your stories with confidence and help you develop a professional approach to pitching that editors will appreciate and respond to.

In this course you’ll learn how to:
  • overcome common hurdles that occur in the pitching stage
  • refine and tailor a pitch to a specific audience or publication
  • keep your confidence levels high during the pitching process
  • sell your expertise on a given topic as part of your pitch
  • better understand the needs of editors when they are selecting stories
  • develop a "how to" process that works when selling your stories
  • develop a step-by-step approach to transform your pitching "hit rate"
Note: Completion of Feature writing for magazines and newspapers is a prerequisite for enrolling in Perfecting Your Pitch.

Click here for a course outline.

Who presents this course?

This course is presented by Sue White, a freelance writer whose work has featured in the Sydney Morning Herald, Vogue Australia, Travel + Leisure (Australia), Sun Herald Travel, Women’s Health, Vogue Entertaining + Travel, CNN Traveller, various ABC outlets, Green Living, G magazine and numerous other publications in both Australia and overseas.

As a busy freelancer, Sue quickly learned to overcome her initial fear of pitching. She has since developed a full-time freelance career, which allows her to explore her interest in the environment, and career and well-being issues through her writing. Sue’s also particularly chuffed that she now gets paid to appease her continually itchy feet through travel writing: an indulgence that sees her regularly journeying to inspiring places across the globe in the name of a good story.

Sue is a member of the Foreign Correspondents Association. When she’s not on the road, she works from her home office near the beach in Sydney’s Eastern Suburbs.  

Find out what past students say about this writing course here.

This course is held at the Sydney Writers' Centre in our professional harbourside training rooms in the evenings.

* Required

YES! Please send me a course outline so I can discover what I will learn.








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Course dates and fees

Perfecting your pitch with Sue White
Evening classes (once a week) for 2 weeks
Time: 6.30 - 8.30pm
Fee: $175 (includes GST)

Next available course:

Thursday 04 Nov 2010



Rave reviews about Perfecting Your Pitch:

"Getting insight from a working freelance writer was extremely helpful. It was also fantastic to structure the coure with one lecture and Q&A session followed by a workshop session. I took the course to learn how to write a pitch and to gain insight into an industry I know very little about and came away having learned what I sought to learn."
- Grace Foss

"I thought Sue conducted a really accessible and relevant course, made all the more so by including examples from her own inspiring journey. The class exercises brought us out of our comfort zones and encouraged us to just go ahead and take the next step and learn from it. It almost provides a mental preparedness for going ahead and making the pitch."
- Suzi van Middelkoop

"Clear and precise information, well delivered. The chance to have my own work evaluated."
- Jane Rowley

"Good practical advice and feedback on my pitch. Yes, given me some feedback on my own pitches and ideas/tips on how to successfully pitch."
- Ros Page