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Blogging for Business

One-day seminar

How to engage with your community
and customers through blogging

Do you write a blog for your business/company?
Want to know the "rules" of business blogging?
How do you integrate your blog properly into your PR
and marketing?
What should you write about and how should you respond to comments?

Are you thinking of starting a blog for your company or does your role require you to advise others who might do so? This seminar will give you a thorough grounding in the culture, technology, terminology and tools of blogging. Through the use of case studies you will discover how others have succeeded and learn to avoid costly mistakes.

After this seminar you will have confidence in your ability to start and sustain a blog. And you will know how to find and grow blog readership. You do not have to know anything about blogging before coming to the seminar.

Here's what you'll learn

The seminar will cover:

the critical distinctions between a blog and an ordinary
company webpage
the terminology of blogging
what readers expect from a corporate blog
how to write a blog that stands out
finding and building an audience
how and what to measure
common internal objections to blogging and how to
overcome them
best practice policies and guidelines for corporate bloggers
building the business case for your blog
what you should be looking for in your blogging software
and MUCH more.

This is a day of practical advice and case studies, not just theory. You will leave with a clear understanding of the next steps for you in building your blog or preparing your company for blogging.

This seminar is ideal for:

anyone who wants to start a blog for their business
marketing and public relations professionals who want to mentor clients confidently on blogging
communications and HR professionals charged with supervising the blogging of employees

YES! Please send me an outline for this course



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Learn from the best

Steven Lewis

Steven Lewis has consulted on blogging, podcasting and other Web 2.0 tools for companies such as Westpac and IAG. For Tourism Tasmania he created a ground-breaking series of travel podcasts, with similar projects in the works for companies like V Australia and Time Out. He blogs at www.taleist.com

Steven has also promoted blogs, wikis and podcasts as a corporate insider, having worked for AMP as an in-house evangelist for its enterprise 2.0 tools. ...more

Courses are held at our harbourside Centre in Milsons Point

DIRECTIONS TO THE
SYDNEY WRITERS’ CENTRE

Next available seminar

Blogging for Business with Steven Lewis

TIME: 9.30am – 4.30pm
FEE: $395 (includes GST)

SEMINAR DATE:

Friday 27 Jul 2012

Available

NEXT AVAILABLE SEMINAR:

Blogging for Business
with Steven Lewis
TIME: 9.30am – 4.30pm
FEE: $395 (includes GST)

SEMINAR DATE:

Friday 27 Jul 2012

Available

LOCATION

55 Lavender Street
Milsons Point NSW 2061

Directions to the
Sydney Writers' Centre.

RAVE REVIEWS ABOUT
BLOGGING FOR BUSINESS

“Steven’s knowledge of blogging, business and writing is excellent. His structure/style in presenting and interacting was perfect. The Sydney Writers' Centre understands what the latest movements and trends are in communications and writing, and explain how to achieve it in an enjoyable manner."
- Sam Morison

"Steven has a wealth of knowledge and experience that he delivers in a generous, practical and engaging manner with a wonderfully wicked sense of humor. I am currently blogging on Wordpress and still gained much from the course. I came from interstate for the seminar and it was well worth the investment and 3am start!"
- Linda Chaousis

"I took a lot away from the course and will ensure my company makes changes to its social media marketing. Steven was very knowledgeable. He presented the course well. He has the unique ability to go off topic to answer a question then get back to where he was making everything relevant."
- Simon Barrett

"Fantastic presenter. Great anecdotes and information. Very funny and intelligent."
- Nicole Miller

"Perfect pace to learn and be stimulated - great presenter and teacher. Dragged me out of the dark ages of social networking knowledge to be talking the talk!"
- Sally Berry

"Relevant, fun presentation. Dynamic, enthusiastic presenter. Lots of new motivation for marketing ideas for the business."
- Miranda Corkin

"The presenter, Steven Lewis, is an expert in his field that made the seminar relevant and up to the minute."
- Kandy Russo